VP Jewellery is a local retail store situated on Harwood Avenue North in Ajax, within the Durham Region. The establishment is known for carrying a variety of gold, silver, and fine jewellery pieces, serving a diverse clientele in the surrounding areas of Pickering and Whitby. It is located in a community-oriented plaza and has built a presence as a neighborhood jeweler offering essential services such as sales and repairs of precious metal items. While it gained significant local media attention recently due to a high-profile robbery incident in late 2024, the store remains a recognized part of the local commercial landscape on the Harwood Avenue corridor.